Case Studies

For a major New Zealand home improvement retailer, we developed a cross-cultural influencer marketing campaign designed to build trust, relevance, and long-term audience loyalty. Through tailored influencer strategy across Instagram and TikTok, the campaign focused on culturally meaningful content that delivered strong reach and engagement.

To help one of New Zealand’s leading home improvement brands connect with Auckland’s Chinese-speaking community, Marketing Minds developed a culturally targeted programmatic campaign built on data, audience insight, and channel expertise. The campaign went beyond translation to deliver relevant messaging, strong engagement, and increased awareness in a highly competitive digital environment.