WeChat: More Than Messaging, It Is China’s Super App
0billion
people worldwide use WeChat 10k+
WeChat users in Australia and New Zealand 20minutes
per day is the average time users spend on WeChat 32.6x
higher ROI on Red compared with traditional platforms 4</sup?
Sources:
1: WeChat Statistics 2026
2: World population Review 2026
3: Sci Tech Today
4: NZ Census 2023–2024; InternetNZ - NZ Internet Insights 2023
WeChat (known as Weixin in mandarin) 微信 isn’t just the world’s biggest chat platform with over 1.4 billion monthly active users.
It is China’s key comms, social media, payment system and more. It functions as an all-in-one digital ecosystem connecting people, brands and commerce across Chinese communities worldwide.
For businesses in New Zealand WeChat is an essential marketing and engagement platform as it is where content, commerce and community meet.
WeChat (known as Weixin in mandarin) 微信 isn’t just the world’s biggest chat platform with over 1.4 billion monthly active users.
It is China’s key comms, social media, payment system and more. It functions as an all-in-one digital ecosystem connecting people, brands and commerce across Chinese communities worldwide.
For businesses in New Zealand WeChat is an essential marketing and engagement platform as it is where content, commerce and community meet.
Our Services
At Marketing Minds, we help organisations build, execute and optimise WeChat marketing that delivers impact, from brand visibility and engagement to conversions and customer loyalty.
WeChat Strategy & Planning
A successful strategy balances precise audience targeting with relevant content, grounded cultural insight and a strong understanding of the New Zealand context, alongside platform-specific engagement mechanics such as Official Accounts, WeChat Video, Mini Programs and Moments. If you’re making decisions without this level of clarity, speak to one of our marketing consultants today.
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WeChat Account Management
We help you select and establish the right WeChat Official Account - Subscription, Service, Video or Mini Program and optimise it from day one for visibility, trust and conversion. Furthermore, we will cover all your marketing needs on WeChat from planning to content creation, from monitoring to reporting and analysis.
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WeChat Advertising and Media Management
Advertising on WeChat is multi‑layered, with a wide range of media formats and placements across the platform’s ecosystem which we will manage for you. From campaign planning to content creation and working with WeChat publishers, group owners and influencers. The results: successful, measurable campaigns.
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WeChat Pay & Commerce
For Chinese travellers, one of the biggest barriers when visiting overseas is navigating unfamiliar payment systems. With WeChat Pay and Alipay dominating the market in China, we help create seamless customer journeys from discovery through to payment.
We integrate both WeChat Pay and Alipay across online and in-store touchpoints, enabling Chinese consumers to pay quickly and securely while ensuring revenue stays local and the experience feels effortless from end to end.
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Monitoring, Insights & Integration
WeChat is the must‑have app used daily by virtually every Chinese user. But its ecosystem is vast and complex, filled with publishers, bloggers, news channels, groups and more. Our monitoring and social listening services help you cut through this noise, giving you clear insight into how consumers perceive your brand, products and messaging. We analyse sentiment, refine positioning and support proactive reputation management and we extend this capability across RED platform as well.
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Brands We Partner With
