Case Studies
Our case studies bring our work to life – sharing real challenges and the smart strategies that created meaningful commercial results. These are our behind-the-scenes look at what happens when marketing is done intentionally, with curiosity and a team who genuinely cares about getting it right.
Reaching the Indian Community Through Influencer Marketing in NZ: Case Study
For a major New Zealand home improvement retailer, we developed a cross-cultural influencer marketing campaign designed to build trust, relevance, and long-term audience loyalty. Through tailored influencer strategy across Instagram and TikTok, the campaign focused on culturally meaningful content that delivered strong reach and engagement.
Inside a High-Performing Multicultural Campaign: Reaching Chinese Audiences in Auckland
To help one of New Zealand’s leading home improvement brands connect with Auckland’s Chinese-speaking community, Marketing Minds developed a culturally targeted programmatic campaign built on data, audience insight, and channel expertise. The campaign went beyond translation to deliver relevant messaging, strong engagement, and increased awareness in a highly competitive digital environment.
