Two Agencies. One Purpose.
Marketing for Good.
Within the Marketing Minds Group, we’ve built two agencies with one shared belief: marketing should create impact that’s both meaningful and measurable.
Within the Marketing Minds Group, we’ve built two agencies with one shared belief: marketing should create impact that’s both meaningful and measurable.
Marketing Minds is where ideas spark and cultures connect. Guided by our mousedeer mascot “M” - a symbol of clever strategy and agility from Malaysian folklore of Sang Kancil. We craft smart, creative solutions that bridge cultures and deliver results.
Whether these are new Kiwi Asian migrants from India, China, South East Asia or beyond we ensure brands are shaping their lives in Aotearoa in an impactful way. It’s marketing that is human, respectful and genuine.
While Objective, our sister company, brings the commercial engine with a fractional marketing and sales expertise to amplify your in‑house strengths with specialist expertise across mainstream channels.
Together, we offer a unified ecosystem: cultural insight from Marketing Minds, commercial capability from Objective, and a shared commitment to Marketing for Good.
This Defines Us
Our mission is to create authentic, meaningful connections between brands and New Zealand’s diverse Asian migrant communities; so that diversity becomes a source of strength, not separation to shape a better, stronger Aotearoa.
Stronger together
Our strength is not as an individual, but as a collective, supporting each other (and our clients too) to make it dream work.
Stay curious, think bigger, create impact
We’ve earned our reputation by keeping clients for years, growing their markets, and turning cultural insight into commercial results.
Integrity and transparency
Doing the right thing in the right way. And always demonstrating honesty and openness.
Empowerment and ownership
We believe in empowering others to take ownership while always here to support the development and growth.
Our Team
Anne Casey
Managing Director
Anna Zhang
Ethnic Marketing Manager
Trish Walker
Marketing Director / Marketing Strategist
Victoria Yee
Marketing Manager / Content Creator
Lexy Wei
Content Creator
Lauren Honeycombe
Marketing Manager
Heidi He
Content Creator
Don Partosa
Senior Marketing Coordinator
Yaqi Kong
Accounts Executive
Bianca Wu
Graphics Designer
Awards / Recognition
WABA Winners
WABA Finalists
